Logo
About
Start Here
Tools
Podcast
Community
Upgrade
Search
Login
Join Us!
Oliver Buchannon
Corey Koehler

Corey is the founder of Redefining Retirement. He’s spent over a decade running pay-per-click ad campaigns and marketing systems that generated leads and sales for service businesses, manufacturers, e-commerce brands and even musicians. Before that, he worked as a draftsman, singer-songwriter, and even a foundry worker — proof that reinvention isn’t optional. He started Redefining Retirement as a cringe-free way to help Gen Xers stay relevant, bet on themselves, and build income they actually control.

life lessons

+3

Gen X Is Quietly Dominating the Gig Economy, and TikTok Doesn't See It Coming

Nov 30, 2025

•

6 min read

Gen X Is Quietly Dominating the Gig Economy, and TikTok Doesn't See It Coming

This week’s mixtape: corporate chaos, experienced workers demand, gig work, freelance statistics and Semi Charmed Life

Corey Koehler
Corey Koehler

life lessons

+3

How a Laid-Off Gen Xer Used Category Design for a Comeback

Nov 23, 2025

•

6 min read

How a Laid-Off Gen Xer Used Category Design for a Comeback

This week’s mixtape: midlife pivots, category design, Gen X grit, and some LL Cool J

Corey Koehler
Corey Koehler

future of work

+3

The Gen X Creativity Comeback Building Skool Communities That Pay

Nov 16, 2025

•

6 min read

The Gen X Creativity Comeback Building Skool Communities That Pay

This week’s mixtape: midlife reinvention, creative sparks, new communities, and a quiet shift happening right under our noses.

Corey Koehler
Corey Koehler

future of work

+2

The AI Leverage Ladder: See Where AI Fits in Your Business

Nov 9, 2025

•

7 min read

The AI Leverage Ladder: See Where AI Fits in Your Business

This week’s mixtape: From AI prompt dabbler to systems thinker, how to stop wasting AI’s potential (and yours) and the Power of Love

Corey Koehler
Corey Koehler

future of work

+4

The Leverage Game, How Gen X Entrepreneurs Can Win Without Working More

Nov 2, 2025

•

5 min read

The Leverage Game, How Gen X Entrepreneurs Can Win Without Working More

This week’s mixtape: leverage, frameworks, Richard Koch, Naval Ravikant, and some Bowie.

Corey Koehler
Corey Koehler

future of work

+1

Why The Power of Community Is Key for Gen X to Stay Relevant

Oct 26, 2025

•

5 min read

Why The Power of Community Is Key for Gen X to Stay Relevant

This week’s mixtape: collaboration, staying relevant, AI, building smarter together...

Corey Koehler
Corey Koehler

podcast

Laid Off at 50? How Fernando Labastida Reinvented His Career (Redefining Retirement Podcast)

Oct 23, 2025

•

3 min read

Laid Off at 50? How Fernando Labastida Reinvented His Career (Redefining Retirement Podcast)

Hear How Fernando Bounced Back From Multiple Layoffs — One After 50 — To Build an AI-Powered Business That Fits His Life

Corey Koehler
Corey Koehler

future of work

+1

The AI-Proof Human Moat, What BeardMeatsFood Taught Me About Being AI-Proof

Oct 19, 2025

•

7 min read

The AI-Proof Human Moat, What BeardMeatsFood Taught Me About Being AI-Proof

This week’s mixtape: empathy, risk, truth-seeking, and a man who ate ten pounds of pancakes.

Corey Koehler
Corey Koehler

podcast

Curt Sassak On Reinventing Your Career After 40 (Redefining Retirement Podcast)

Oct 14, 2025

•

3 min read

Curt Sassak On Reinventing Your Career After 40 (Redefining Retirement Podcast)

Hear How Curt Went From Award Winning Chef To Burned Out To Career Personal Development Coach

Corey Koehler
Corey Koehler

future of work

+2

Affiliate Marketing for Gen X: Simple Side Hustles for 50+ With Passive Income

Oct 12, 2025

•

8 min read

Affiliate Marketing for Gen X: Simple Side Hustles for 50+ With Passive Income

Finding side hustles that don't suck, the magic of passive income, and a story about selling guitar lessons while I slept.

Corey Koehler
Corey Koehler

podcast

Eve Enslow on Burnout, Age, and Redefining Success After Leaving Microsoft (Redefining Retirement Podcast)

Oct 8, 2025

•

2 min read

Eve Enslow on Burnout, Age, and Redefining Success After Leaving Microsoft (Redefining Retirement Podcast)

Featuring Eve Enslow, Executive Branding Coach & former Microsoft leader who proves it’s never too late to redefine success and design a life that fits

Corey Koehler
Corey Koehler

life lessons

+3

From Napster to ChatGPT: What Musicians Already Know About AI

Oct 5, 2025

•

7 min read

From Napster to ChatGPT: What Musicians Already Know About AI

This week’s mixtape: the Napster effect, AI lessons from musicians, digital chaos, and creative control.

Corey Koehler
Corey Koehler

life lessons

+3

Career Change After 40 And Why Average Won’t Cut It in the AI Era

Sep 28, 2025

•

5 min read

Career Change After 40 And Why Average Won’t Cut It in the AI Era

This week’s mixtape: career burnout, midlife pivots, building your own income, calming AI fears, and some Tears for Fears

Corey Koehler
Corey Koehler

future of work

+2

The Fastest Way to Start an Email List And Some Tom Petty

Sep 21, 2025

•

6 min read

The Fastest Way to Start an Email List And Some Tom Petty

This week’s mixtape: overcomplicating newsletters, the waitlist shortcut, how to write your two-liner, and 2 Gen X Music icons for the price of 1.

Corey Koehler
Corey Koehler

podcast

Redefining Success After 40 with Leadership Consultant & Author Dr. Eboni L. Truss (Redefining Retirement Podcast)

Sep 19, 2025

•

3 min read

Redefining Success After 40 with Leadership Consultant & Author Dr. Eboni L. Truss (Redefining Retirement Podcast)

Why midlife isn’t the end of the story — it’s the moment to drop the masks, find your purpose, and build success on your own terms.

Corey Koehler
Corey Koehler

future of work

+3

Can Starting A Newsletter Be Part Of A Gen Xer's Retirement Plan? Find Out

Sep 14, 2025

•

5 min read

Can Starting A Newsletter Be Part Of A Gen Xer's Retirement Plan? Find Out

This week’s mixtape: newsletters as a retirement asset, AI productivity, smarter AI prompts, and a soul-shaking Bon Jovi remix.

Corey Koehler
Corey Koehler

future of work

+3

The Audience Analysis Strategy That Makes Your Message Stick

Sep 7, 2025

•

6 min read

The Audience Analysis Strategy That Makes Your Message Stick

This week’s mixtape: cultural codes, audience analysis, flipping pain points, Dale Carnegie wisdom, Reddit rants, and The Eye Of The Tiger.

Corey Koehler
Corey Koehler

future of work

+3

AI-Proof Skills Every Gen Xer Should Double Down On

Aug 31, 2025

•

6 min read

AI-Proof Skills Every Gen Xer Should Double Down On

This week’s mixtape: AI-proof skills, spotting B.S., a new affiliate play, a creativity unlocker, and Stone Temple Pilots on repeat

Corey Koehler
Corey Koehler

marketing

Why I’m Loving Riverside.fm These Days (Review)

Aug 26, 2025

•

4 min read

Why I’m Loving Riverside.fm These Days (Review)

My honest take on Riverside.fm—what works, what doesn’t, and why I’m sticking with it.

Corey Koehler
Corey Koehler

life lessons

+4

The Five Pillars of Redefining Retirement: 2025 Gen X Retirement Planning

Aug 24, 2025

•

6 min read

The Five Pillars of Redefining Retirement: 2025 Gen X Retirement Planning

This week’s mixtape: staying relevant, playing offense, a little luck and an 80s music comeback?

Corey Koehler
Corey Koehler

life lessons

+3

How I Broke Out Of The Wage Mindset (To Think Like An Entrepreneur)

Aug 17, 2025

•

8 min read

How I Broke Out Of The Wage Mindset (To Think Like An Entrepreneur)

This week’s mixtape: the mindset shift from hourly worker to entrepreneur, building assets, showing up daily, and some Pat Benatar to get you fired up.

Corey Koehler
Corey Koehler

future of work

+4

How to Build a Content Repurposing System And Bring Old Skills Back Into Play

Aug 10, 2025

•

8 min read

How to Build a Content Repurposing System And Bring Old Skills Back Into Play

This week’s mixtape: your compounding content system, why old skills still matter, using your strengths, and some good old fashioned 80s road trippin' music.

Corey Koehler
Corey Koehler

podcast

Mark Wigginton On AI Job Loss, Midlife Career Change & Men's Mental Health (Redefining Retirement Podcast)

Aug 7, 2025

•

2 min read

Mark Wigginton On AI Job Loss, Midlife Career Change & Men's Mental Health (Redefining Retirement Podcast)

Talking With A Career Coach Who's Been There, Done That

Corey Koehler
Corey Koehler

build log

+3

The Business You Never Built, and the Stories You Forgot to Tell

Aug 3, 2025

•

7 min read

The Business You Never Built, and the Stories You Forgot to Tell

This week’s mixtape: overlooked assets, LinkedIn leverage, missed momentum, a one-way door and a Van Halen combo platter

Corey Koehler
Corey Koehler

future of work

+3

Career Change at 50: The Price of Doing Your Own Thing (And the Cost of Not)

Jul 27, 2025

•

6 min read

Career Change at 50: The Price of Doing Your Own Thing (And the Cost of Not)

This week’s mixtape: midlife reinvention, compounding effort, energy shifts, and some Hall and Oates.

Corey Koehler
Corey Koehler
Load more

Redefining Retirement

Too young to retire? Too old for the Rat Race? Let's work on that. Join Gen X solopreneurs, creators, and side-hustlers getting the weekly mixtape of AI info, self-marketing, and motivation to stay relevant, make some cash, and create a lifestyle you won’t want to retire from.

© 2025 Redefining Retirement | Corey Koehler Media, LLC.

Privacy policy

Terms of use

Powered by beehiiv