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Oliver Buchannon
Corey Koehler

Corey is the founder of Redefining Retirement. He’s spent over a decade running pay-per-click ad campaigns and marketing systems that generated leads and sales for service businesses, manufacturers, e-commerce brands and even musicians. Before that, he worked as a draftsman, singer-songwriter, and even a foundry worker — proof that reinvention isn’t optional. He started Redefining Retirement as a cringe-free way to help Gen Xers stay relevant, bet on themselves, and build income they actually control.

podcast

Curt Sassak On Reinventing Your Career After 40 (Redefining Retirement Podcast)

Oct 14, 2025

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3 min read

Curt Sassak On Reinventing Your Career After 40 (Redefining Retirement Podcast)

Hear How Curt Went From Award Winning Chef To Burned Out To Career Personal Development Coach

Corey Koehler
Corey Koehler

future of work

+2

Affiliate Marketing for Gen X, Building Extra Income One Link at a Time

Oct 12, 2025

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6 min read

Affiliate Marketing for Gen X, Building Extra Income One Link at a Time

This week’s mixtape: side income, simple steps, first clicks, and a song about a chick named Rosanna

Corey Koehler
Corey Koehler

podcast

Eve Enslow on Burnout, Age, and Redefining Success After Leaving Microsoft (Redefining Retirement Podcast)

Oct 8, 2025

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2 min read

Eve Enslow on Burnout, Age, and Redefining Success After Leaving Microsoft (Redefining Retirement Podcast)

Featuring Eve Enslow, Executive Branding Coach & former Microsoft leader who proves it’s never too late to redefine success and design a life that fits

Corey Koehler
Corey Koehler

life lessons

+3

From Napster to ChatGPT: What Musicians Already Know About AI

Oct 5, 2025

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7 min read

From Napster to ChatGPT: What Musicians Already Know About AI

This week’s mixtape: the Napster effect, AI lessons from musicians, digital chaos, and creative control.

Corey Koehler
Corey Koehler

life lessons

+3

Career Change After 40 And Why Average Won’t Cut It in the AI Era

Sep 28, 2025

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5 min read

Career Change After 40 And Why Average Won’t Cut It in the AI Era

This week’s mixtape: career burnout, midlife pivots, building your own income, calming AI fears, and some Tears for Fears

Corey Koehler
Corey Koehler

future of work

+2

The Fastest Way to Start an Email List And Some Tom Petty

Sep 21, 2025

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6 min read

The Fastest Way to Start an Email List And Some Tom Petty

This week’s mixtape: overcomplicating newsletters, the waitlist shortcut, how to write your two-liner, and 2 Gen X Music icons for the price of 1.

Corey Koehler
Corey Koehler

podcast

Redefining Success After 40 with Leadership Consultant & Author Dr. Eboni L. Truss (Redefining Retirement Podcast)

Sep 19, 2025

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3 min read

Redefining Success After 40 with Leadership Consultant & Author Dr. Eboni L. Truss (Redefining Retirement Podcast)

Why midlife isn’t the end of the story — it’s the moment to drop the masks, find your purpose, and build success on your own terms.

Corey Koehler
Corey Koehler

future of work

+3

Can Starting A Newsletter Be Part Of A Gen Xer's Retirement Plan? Find Out

Sep 14, 2025

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5 min read

Can Starting A Newsletter Be Part Of A Gen Xer's Retirement Plan? Find Out

This week’s mixtape: newsletters as a retirement asset, AI productivity, smarter AI prompts, and a soul-shaking Bon Jovi remix.

Corey Koehler
Corey Koehler

future of work

+3

The Audience Analysis Strategy That Makes Your Message Stick

Sep 7, 2025

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6 min read

The Audience Analysis Strategy That Makes Your Message Stick

This week’s mixtape: cultural codes, audience analysis, flipping pain points, Dale Carnegie wisdom, Reddit rants, and The Eye Of The Tiger.

Corey Koehler
Corey Koehler

future of work

+3

AI-Proof Skills Every Gen Xer Should Double Down On

Aug 31, 2025

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7 min read

AI-Proof Skills Every Gen Xer Should Double Down On

This week’s mixtape: AI-proof skills, spotting B.S., a new affiliate play, a creativity unlocker, and Stone Temple Pilots on repeat

Corey Koehler
Corey Koehler

marketing

Why I’m Loving Riverside.fm These Days (Review)

Aug 26, 2025

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4 min read

Why I’m Loving Riverside.fm These Days (Review)

My honest take on Riverside.fm—what works, what doesn’t, and why I’m sticking with it.

Corey Koehler
Corey Koehler

life lessons

+4

The Five Pillars of Redefining Retirement: 2025 Gen X Retirement Planning

Aug 24, 2025

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6 min read

The Five Pillars of Redefining Retirement: 2025 Gen X Retirement Planning

This week’s mixtape: staying relevant, playing offense, a little luck and an 80s music comeback?

Corey Koehler
Corey Koehler

life lessons

+3

How I Broke Out Of The Wage Mindset (To Think Like An Entrepreneur)

Aug 17, 2025

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8 min read

How I Broke Out Of The Wage Mindset (To Think Like An Entrepreneur)

This week’s mixtape: the mindset shift from hourly worker to entrepreneur, building assets, showing up daily, and some Pat Benatar to get you fired up.

Corey Koehler
Corey Koehler

future of work

+4

How to Build a Content Repurposing System And Bring Old Skills Back Into Play

Aug 10, 2025

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8 min read

How to Build a Content Repurposing System And Bring Old Skills Back Into Play

This week’s mixtape: your compounding content system, why old skills still matter, using your strengths, and some good old fashioned 80s road trippin' music.

Corey Koehler
Corey Koehler

podcast

Mark Wigginton On AI Job Loss, Midlife Career Change & Men's Mental Health (Redefining Retirement Podcast)

Aug 7, 2025

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2 min read

Mark Wigginton On AI Job Loss, Midlife Career Change & Men's Mental Health (Redefining Retirement Podcast)

Talking With A Career Coach Who's Been There, Done That

Corey Koehler
Corey Koehler

build log

+3

The Business You Never Built, and the Stories You Forgot to Tell

Aug 3, 2025

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7 min read

The Business You Never Built, and the Stories You Forgot to Tell

This week’s mixtape: overlooked assets, LinkedIn leverage, missed momentum, a one-way door and a Van Halen combo platter

Corey Koehler
Corey Koehler

future of work

+3

Career Change at 50: The Price of Doing Your Own Thing (And the Cost of Not)

Jul 27, 2025

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6 min read

Career Change at 50: The Price of Doing Your Own Thing (And the Cost of Not)

This week’s mixtape: midlife reinvention, compounding effort, energy shifts, and some Hall and Oates.

Corey Koehler
Corey Koehler

future of work

+3

A New Gen X Retirement Plan: Your Personal Brand Flywheel

Jul 20, 2025

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8 min read

A New Gen X Retirement Plan: Your Personal Brand Flywheel

This week’s mixtape: a new 401K, content compounding, attention ownership, offensive retirement portfolio and some Ozzy

Corey Koehler
Corey Koehler

future of work

+2

How to Attract Luck and Work You Love, Without Changing Who You Are

Jul 13, 2025

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7 min read

How to Attract Luck and Work You Love, Without Changing Who You Are

This week’s mixtape: individuality, meaningful work, creative breadcrumbs, and Jason Isbell

Corey Koehler
Corey Koehler

future of work

+3

Audience Building To Freedom And The Day I Got Escorted Out

Jul 6, 2025

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6 min read

Audience Building To Freedom And The Day I Got Escorted Out

This week’s mixtape: cubicle to camper, audience building, hidden leverage, and an overlooked Alanis Morissette line.

Corey Koehler
Corey Koehler

future of work

+2

Why Your Voice Beats AI: UGC, Branding, and the DIY Mindset

Jun 29, 2025

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9 min read

Why Your Voice Beats AI: UGC, Branding, and the DIY Mindset

This week’s mixtape: creator leverage, Gen X cringe-free self-promotion, brand identity, and a DIY White Zombie shirt.

Corey Koehler
Corey Koehler

future of work

+4

Leaning Into What's Next: AI First, Podcasts, Video, and Acoustic Gin Blossoms

Jun 22, 2025

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10 min read

Leaning Into What's Next: AI First, Podcasts, Video, and Acoustic Gin Blossoms

This week's mixtape: How to lean into AI for human impact, seizing podcast and video opportunities and and a mellower '90s favorite

Corey Koehler
Corey Koehler

future of work

+3

The AI-Resistant Mindset, Why You Need a Perry And Some John Waite

Jun 15, 2025

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10 min read

The AI-Resistant Mindset, Why You Need a Perry And Some John Waite

This weeks mixtape: AI resistance, proactive thinking, smart mentors and a new twist on Missing You

Corey Koehler
Corey Koehler

life lessons

+3

Future of Work for Gen X, Entrepreneurial Survival and AI Prompting Techniques

Jun 8, 2025

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8 min read

Future of Work for Gen X, Entrepreneurial Survival and AI Prompting Techniques

This week’s mixtape: Gen X job security, Pickaxe.ai experiments, Alice in Chains and the art of better prompting.

Corey Koehler
Corey Koehler

future of work

+2

Will AI Replace You Or Reward You?

Jun 1, 2025

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7 min read

Will AI Replace You Or Reward You?

This week’s mixtape: More White Collar doom, Fleetwood Mac, and how to spot your next opportunity using ChatGPT

Corey Koehler
Corey Koehler
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Redefining Retirement

Too young to retire? Too old for the Rat Race? Let's work on that. Join Gen X solopreneurs, creators, and side-hustlers getting the weekly mixtape of AI info, self-marketing, and motivation to stay relevant, make some cash, and create a lifestyle you won’t want to retire from.

© 2025 Redefining Retirement | Corey Koehler Media, LLC.

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