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- Can Starting A Newsletter Be Part Of A Gen Xer's Retirement Plan? Find Out
Can Starting A Newsletter Be Part Of A Gen Xer's Retirement Plan? Find Out
This week’s mixtape: newsletters as a retirement asset, AI productivity, smarter AI prompts, and a soul-shaking Bon Jovi remix.
Corey Koehler
September 14, 2025
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Last week at the gym, we were chatting about gym clothes, and some of us older folk started reminiscing about leg warmers.
We were cracking up…
“Why were leg warmers even a thing?” 😂
Meanwhile, the much younger members of the gym were like…
“WTF are leg warmers?” 😶
Poor kids. They didn’t get the joke.
That blank look? That’s pretty much what I see when I tell people starting a newsletter was part of my retirement plan.
They don’t get it. Yet.
So this week, I took a shot at explaining why.
Oh, and I have a crazy AI-generated version of a Bon Jovi tune we’ve all heard a million times…
Most people hear “retirement plan” and think:
401(k)s
IRAs
Maybe a side hustle if they’re feeling adventurous
But here’s the thing—those aren’t the only options.
Newsletters can be digital assets that compound over time.
They’re not subject to the Wall Street rollercoaster ride.
And they give you something no investment account ever will: more control.
Watch the video and let me know in the comments if you think I’m full of shit or not. Seriously, be honest, I need the truth.
10x Your AI Productivity
Funny timing: right after I hit publish on that video, I stumbled across another one on 10xing your AI productivity .
A Stanford professor laid out a better way to prompt AI.
I wish I had seen it when I was researching to support my whole newsletter as a retirement asset idea. It would’ve made my newsletter video ten times sharper.
Check out the video when you get a chance, but for now, keep reading below to see the prompt I created using his advice….
AI Prompt Of The Week
Here’s the prompt I wish I had before I recorded.
It gave me a more thorough report on some of the downsides and risks that I would’ve mentioned in the video.
Try it out and see what you get. It will give you some practice using AI while providing you with the 411 on newsletters as a retirement asset.
Copy and paste the following prompt into Perplexity and select “Deep Research” like this…
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This article is free — but it’s for Gen X solopreneurs, creators, and side-hustlers serious about figuring out what’s next. Subscribe for the weekly mixtape of AI info, marketing yourself and some music and simple AI systems to help you stay relevant, make some cash, and build lifestyle-first work you’ll never want to quit. You in?
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