Unique Way To Get Ideas To Start a Business at 50 Using Google

Want to start a business? Here's a way to use Google to discover demand for your skills and experience.

Here’s one reason why people want to start a business at 50.

The other day, I was talking to a friend who said they “fuckin’ had it” at work.

This a familiar story for a lot of us 50-plusers.

A younger person is hired.

They show them the ropes.

All along, sharing their years of hard-won ideas because they're a team player.

And then BAM…

The next thing you know, the younger person is my friend's boss, and they’re presenting my friend’s ideas as their own.

My friend was totally blindsided.

And it wasn’t because my friend was a crappy worker or a slacker or didn’t know the job or anything like that (I’ve known my friend for 30 years, trust me, they’re legit).


Who knows… maybe my friend is too old at 50; maybe they know your “team player” and won’t make a fuss. Or maybe some other behind-the-scenes office politics.

Either way, it was shitty, and my friend needed an exit plan.

We went to work.

Exit Plan Starting Point

My friend loves the idea of working remotely. Starting a business wasn’t top of mind or a necessity, but my friend was willing to listen to anything.

So I started with a few super simple questions about what my friend's job was and then went to work looking for some ideas.

I asked:

  1. What is your job title?

  2. What words or phrases would the people you serve in your current position type into Google if they were looking for help?

You may be wondering…

What does question number two have to do with finding a job or seeing if there is a business opportunity?

A lot.

One of the things that made me fall in love with search engine marketing (yeah, I’m geeking like that) was that you don’t have to guess whether or not a product or service is in demand.

For example, if you have a problem or a question about something, where might you go to look for solutions?

If you’re like the rest of us searching 8.5 million times per day, you’d say Google.

And, if you know where to look, you can see what they are searching for.

And we can use that to see if there are any job or business opportunities.

To show you how, watch this video…

What skills, experiences, or past jobs have you had that people are searching for?

Brainstorm a list and use Google and one of the following tools to see how many people are searching for help that you can provide.

Tools mentioned in the video:

Try it out and see what you come up with.

And for more cool resources and tools, check out the Business Builder Toolbox.


I’ve been following Metallica since 1984 (one of my all-time faves).

I’ve been following them closer lately, and after all these years, they are still inspiring me.

They are one the hardest-working bands in the history of music.

They had an album that reached 40 on the Billboard 100. With no videos on MTV and very little radio play. It was all from grinding it out and constant touring.

They’ve earned everything they had.

And earlier this, they started a two-year world tour despite being in their 60s and playing mentally and physically demanding music (with sets up to two hours long).

After seeing too many cringy performances from other bands from my youth,I was skeptical.

But man, I’m not anymore. They are still crushing it.

They look and sound great, AND they look like they are still having fun and loving what they do (most important).

Check out that smile James Hetfield has on before the show…

Not a guy who looks like he is just going through the motions or ready to cash it in because he’s too old.

Then check out a recent performance of “Leper Messiah” (a deep cut from the “Master of Puppets” album).

For the record, I’ll know Metallica may not be for everyone, BUT if you enjoy a little thrash, you’ll love it.

When I see that, it makes me feel better about being 51 and not as afraid of my 60s and beyond.

Screw retirement; we have a ways to go, so let’s keep looking for shit we love doing and die with our boots on.


Thanks again for reading.

Have a good one,


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