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You know when someone makes you a mixtape—or a playlist now—and they nail it?
The right song, at the right time, in the right order.
You feel seen. You feel something.
That’s taste.
And in a world of AI and robots pumping out average everything, your taste is a future-proof skill.
Let’s break it down…
What Is Good Taste in Business and Creativity?
Good taste isn’t about fancy fonts or perfect design.
It’s about making choices that resonate.
It shows up in:
The tone of your copy
The look of your landing page
The layout of your email
The way you name and price your offer
It’s your judgment—what to leave in, what to leave out (shout out to Bob Seger).
Why Good Taste Gives You an Edge AI Can’t Fake
AI can write, design, and imitate styles. But it can’t:
Trust a gut feeling
Draw from lived experience
Know when to not say something
Feel what makes a piece of writing or art stick
That makes taste your career-proofing filter.
It cuts through noise. It builds trust. It makes people feel something. And that’s what earns attention and income.
Can AI Develop Good Taste?
Some say yes.
AI can learn trends. It can remix top-performing content. And for many people, that’s enough.
But real taste isn’t just about what works. It’s about what lasts.
It’s the difference between an algorithmic playlist and a kickass mixtape your friend made you.
One says, "Here’s what’s popular." The other says, "Here’s what will move you."
And guess which one people remember?
Four Reasons Taste is Future-Proof
1. Taste is Curation, Not Just Consumption
AI can generate endless options. What it can’t do well is discern what matters. Good taste filters the noise. It’s how we decide what to keep, share, wear, or build. In a world drowning in content, taste is the differentiator.
2. Taste Signals Identity and Originality
Taste expresses who we are. Fonts, playlists, color schemes—these are creative fingerprints. AI can mimic style, but it can’t originate or stand for something.
3. Taste Evolves—AI Imitates
Human taste grows through mistakes, stories, and real-world nuance. AI pulls from the past. We invent the future. And that gap? It’s where originality lives.
4. Taste Builds Trust
Taste shows you care. That you’ve done the work. That you see things others don’t. And in a world full of AI-generated sameness, that earns loyalty.
How to Develop Good Taste (Step-by-Step)
1. Watch Less, Study More
Don’t just scroll. Analyze. What works? Why does it feel right? Deconstruct what hits.
2. Build a Taste File
Start saving headlines, visuals, copy, and even music that feels "so you." Patterns will emerge. That’s your style developing.
3. Copy First, Then Remix
Recreate things you admire. Then tweak them. Your edge lives in the edits.
4. Get Feedback From People Who Get It
Ask: What feels off? What would you cut? What does this remind you of?
5. Ruthlessly Edit
Taste often shows up in what you remove, not what you add. Be brave enough to trim.
6. Stay Curious
Taste grows. Keep feeding it with new inputs and ideas.
Use Taste to Future-Proof Your Business
Good taste helps you:
Stand out without trying to go viral
Make bold creative calls without overthinking
Build things that age well and compound over time
It’s not about following trends. It’s about becoming the filter.
In an AI-driven world, people will follow curators with taste more than creators with volume.
AI Prompt: Want to Test and Train Your Taste?
Drop this prompt into ChatGPT:
I want to sharpen my creative and business taste. Act like a trusted creative director and curation coach—someone who knows marketing, design, and messaging like the back of their hand.
Start by asking me 5 quick questions to get a feel for my style, goals, and preferences. Then show me:
- 3 standout examples of design, copy, or product packaging that reflect strong, timeless taste in my niche
- 1 example of a “tasteless” or low-quality approach people should avoid
- A 5-minute taste-training exercise I can do today to strengthen my creative instincts
Keep it sharp but relaxed—like a smart friend who’s done the work and just gets it.And now for some music…
Music of the Week: Bob Seger Edition
"What to leave in, what to leave out."
—Bob Seger, Against the Wind
That line's been bouncing around in my head as I wrote this post.
Not just because it’s a killer lyric—but because it’s a perfect definition of good taste. That subtle kind of wisdom that comes from living, choosing, refining.
But if that track feels a little too “bummer” for the vibe I want to leave you with—let’s pivot to another Seger classic:
The live version of "Night Moves"
It’s more upbeat. More “back in the day” nostalgic. More alive with the kind of energy that reminds you what it felt like to be 17 with the windows down and the radio up.
Feel the difference in mood, movement, and memory?
That’s what taste does—it sets tone. It shapes emotional resonance. It creates moments.
And that’s what separates you from AI.
Machines can mimic. You can move people.
Because your taste isn’t scraped from the internet—it’s built from life.
Big Finish
So if you're ready to build a job-free income stream that actually sounds like you—not like everyone else...
Then taste is your edge.
Want a step-by-step playbook to help you do it?
The Story to Startup Guide walks you through how to build a newsletter business that actually sounds like you—one rooted in your lived experience, personal style, and the kind of good taste AI can’t fake.
It’s for people who don’t want to chase trends. They want to build something timeless, profitable, and real.
See you next time,
Corey
P.S. Still got Night Moves stuck in your head? Good. That’s the power of a well-timed mixtape—and a reminder that the right vibe sticks with people longer than any funnel ever will.
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