marketing

Content related to anything involving marketing.

future of work

Dec 25, 2025

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15 min read

Blog vs. Newsletter: Why the "Blogletter" Newsletter Business Wins

Stop choosing between traffic and trust. Here is why the hybrid 'Newsletter Business' is the best way for Gen X professionals to build a future-proof asset.

Corey Koehler

future of work

The Gen eXit Plan, Quiet Income for the Sandwich Generation (No Influencing)

Dec 21, 2025

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7 min read

The Gen eXit Plan, Quiet Income for the Sandwich Generation (No Influencing)

This week’s mixtape: quiet side hustles, aging parents, midlife pivots, newsletters, and boring income that works (oh and a Christopher Cross Cover)

Corey Koehler

future of work

Missed Opportunities And AI Prompt Libraries for Starting a Business After 50

Dec 14, 2025

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5 min read

Missed Opportunities And AI Prompt Libraries for Starting a Business After 50

This week’s mixtape: missed booms, late starts, prompt packs, cheat codes and running down a dream

Corey Koehler

future of work

Dec 6, 2025

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5 min read

The "Quiet" AI Side Hustle That’s Perfect for Gen X (No Coding Required)

Stop trading time for money. Here is how to use AI and Beehiiv to build a digital asset without dancing on TikTok.

Corey Koehler

life lessons

How a Laid-Off Gen Xer Used Category Design for a Comeback

Nov 23, 2025

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6 min read

How a Laid-Off Gen Xer Used Category Design for a Comeback

This week’s mixtape: midlife pivots, category design, Gen X grit, and some LL Cool J

Corey Koehler

future of work

The Gen X Creativity Comeback Building Skool Communities That Pay

Nov 16, 2025

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6 min read

The Gen X Creativity Comeback Building Skool Communities That Pay

This week’s mixtape: midlife reinvention, creative sparks, new communities, and a quiet shift happening right under our noses.

Corey Koehler

future of work

The Leverage Game, How Gen X Entrepreneurs Can Win Without Working More

Nov 2, 2025

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5 min read

The Leverage Game, How Gen X Entrepreneurs Can Win Without Working More

This week’s mixtape: leverage, frameworks, Richard Koch, Naval Ravikant, and some Bowie.

Corey Koehler

life lessons

Is Your Job Safe? Why Multiple Income Streams Are the Real Safety Net

Nov 2, 2025

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5 min read

Is Your Job Safe? Why Multiple Income Streams Are the Real Safety Net

Is a steady job actually risky? Why relying on one paycheck is dangerous—and how Gen Xers are building real safety nets through side hustles.

Corey Koehler

future of work

Why The Power of Community Is Key for Gen X to Stay Relevant

Oct 26, 2025

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5 min read

Why The Power of Community Is Key for Gen X to Stay Relevant

This week’s mixtape: collaboration, staying relevant, AI, building smarter together...

Corey Koehler

future of work

Affiliate Marketing for Gen X: Simple Side Hustles for 50+ With Passive Income

Oct 12, 2025

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8 min read

Affiliate Marketing for Gen X: Simple Side Hustles for 50+ With Passive Income

Finding side hustles that don't suck, the magic of passive income, and a story about selling guitar lessons while I slept.

Corey Koehler

future of work

Sep 21, 2025

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6 min read

The Fastest Way to Start an Email List And Some Tom Petty

This week’s mixtape: overcomplicating newsletters, the waitlist shortcut, how to write your two-liner, and 2 Gen X Music icons for the price of 1.

Corey Koehler

future of work

The Audience Analysis Strategy That Makes Your Message Stick

Sep 7, 2025

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6 min read

The Audience Analysis Strategy That Makes Your Message Stick

This week’s mixtape: cultural codes, audience analysis, flipping pain points, Dale Carnegie wisdom, Reddit rants, and The Eye Of The Tiger.

Corey Koehler

future of work

AI-Proof Skills Every Gen Xer Should Double Down On

Aug 31, 2025

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6 min read

AI-Proof Skills Every Gen Xer Should Double Down On

This week’s mixtape: AI-proof skills, spotting B.S., a new affiliate play, a creativity unlocker, and Stone Temple Pilots on repeat

Corey Koehler

marketing

Why I’m Loving Riverside.fm These Days (Review)

Aug 26, 2025

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4 min read

Why I’m Loving Riverside.fm These Days (Review)

My honest take on Riverside.fm—what works, what doesn’t, and why I’m sticking with it.

Corey Koehler

life lessons

How I Broke Out Of The Wage Mindset (To Think Like An Entrepreneur)

Aug 17, 2025

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8 min read

How I Broke Out Of The Wage Mindset (To Think Like An Entrepreneur)

This week’s mixtape: the mindset shift from hourly worker to entrepreneur, building assets, showing up daily, and some Pat Benatar to get you fired up.

Corey Koehler

future of work

How to Build a Content Repurposing System And Bring Old Skills Back Into Play

Aug 10, 2025

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8 min read

How to Build a Content Repurposing System And Bring Old Skills Back Into Play

This week’s mixtape: your compounding content system, why old skills still matter, using your strengths, and some good old fashioned 80s road trippin' music.

Corey Koehler

build log

Aug 3, 2025

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7 min read

The Business You Never Built, and the Stories You Forgot to Tell

This week’s mixtape: overlooked assets, LinkedIn leverage, missed momentum, a one-way door and a Van Halen combo platter

Corey Koehler

future of work

Jul 20, 2025

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8 min read

A New Gen X Retirement Plan: Your Personal Brand Flywheel

This week’s mixtape: a new 401K, content compounding, attention ownership, offensive retirement portfolio and some Ozzy

Corey Koehler

future of work

How to Attract Luck and Work You Love, Without Changing Who You Are

Jul 13, 2025

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7 min read

How to Attract Luck and Work You Love, Without Changing Who You Are

This week’s mixtape: individuality, meaningful work, creative breadcrumbs, and Jason Isbell

Corey Koehler

future of work

Audience Building To Freedom And The Day I Got Escorted Out

Jul 6, 2025

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6 min read

Audience Building To Freedom And The Day I Got Escorted Out

This week’s mixtape: cubicle to camper, audience building, hidden leverage, and an overlooked Alanis Morissette line.

Corey Koehler

future of work

Why Your Voice Beats AI: UGC, Branding, and the DIY Mindset

Jun 29, 2025

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9 min read

Why Your Voice Beats AI: UGC, Branding, and the DIY Mindset

This week’s mixtape: creator leverage, Gen X cringe-free self-promotion, brand identity, and a DIY White Zombie shirt.

Corey Koehler

future of work

Leaning Into What's Next: AI First, Podcasts, Video, and Acoustic Gin Blossoms

Jun 22, 2025

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8 min read

Leaning Into What's Next: AI First, Podcasts, Video, and Acoustic Gin Blossoms

This week's mixtape: How to lean into AI for human impact, seizing podcast and video opportunities and and a mellower '90s favorite

Corey Koehler

future of work

The AI-Resistant Mindset, Why You Need a Perry And Some John Waite

Jun 15, 2025

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10 min read

The AI-Resistant Mindset, Why You Need a Perry And Some John Waite

This weeks mixtape: AI resistance, proactive thinking, smart mentors and a new twist on Missing You

Corey Koehler

life lessons

Future of Work for Gen X, Entrepreneurial Survival and AI Prompting Techniques

Jun 8, 2025

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8 min read

Future of Work for Gen X, Entrepreneurial Survival and AI Prompting Techniques

This week’s mixtape: Gen X job security, Pickaxe.ai experiments, Alice in Chains and the art of better prompting.

Corey Koehler

future of work

Future of White Collar Work, AI Swarms, and John Stamos Playing Papa Roach

May 25, 2025

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6 min read

Future of White Collar Work, AI Swarms, and John Stamos Playing Papa Roach

This week’s mixtape: AI wake-up calls, entrepreneurial mindsets, and Full House uncle goes Nu Metal.

Corey Koehler

marketing

Blog vs. Newsletter: Why the "Blogletter" Newsletter Business Wins

The Gen eXit Plan, Quiet Income for the Sandwich Generation (No Influencing)

Missed Opportunities And AI Prompt Libraries for Starting a Business After 50

The "Quiet" AI Side Hustle That’s Perfect for Gen X (No Coding Required)

How a Laid-Off Gen Xer Used Category Design for a Comeback

The Gen X Creativity Comeback Building Skool Communities That Pay

The Leverage Game, How Gen X Entrepreneurs Can Win Without Working More

Is Your Job Safe? Why Multiple Income Streams Are the Real Safety Net

Why The Power of Community Is Key for Gen X to Stay Relevant

Affiliate Marketing for Gen X: Simple Side Hustles for 50+ With Passive Income

The Fastest Way to Start an Email List And Some Tom Petty

The Audience Analysis Strategy That Makes Your Message Stick

AI-Proof Skills Every Gen Xer Should Double Down On

Why I’m Loving Riverside.fm These Days (Review)

How I Broke Out Of The Wage Mindset (To Think Like An Entrepreneur)

How to Build a Content Repurposing System And Bring Old Skills Back Into Play

The Business You Never Built, and the Stories You Forgot to Tell

A New Gen X Retirement Plan: Your Personal Brand Flywheel

How to Attract Luck and Work You Love, Without Changing Who You Are

Audience Building To Freedom And The Day I Got Escorted Out

Why Your Voice Beats AI: UGC, Branding, and the DIY Mindset

Leaning Into What's Next: AI First, Podcasts, Video, and Acoustic Gin Blossoms

The AI-Resistant Mindset, Why You Need a Perry And Some John Waite

Future of Work for Gen X, Entrepreneurial Survival and AI Prompting Techniques

Future of White Collar Work, AI Swarms, and John Stamos Playing Papa Roach

Redefining Retirement