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marketing

Content related to anything involving marketing.

future of work

+2

Affiliate Marketing for Gen X, Building Extra Income One Link at a Time

Oct 12, 2025

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6 min read

Affiliate Marketing for Gen X, Building Extra Income One Link at a Time

This week’s mixtape: side income, simple steps, first clicks, and a song about a chick named Rosanna

Corey Koehler
Corey Koehler

future of work

+2

The Fastest Way to Start an Email List And Some Tom Petty

Sep 21, 2025

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6 min read

The Fastest Way to Start an Email List And Some Tom Petty

This week’s mixtape: overcomplicating newsletters, the waitlist shortcut, how to write your two-liner, and 2 Gen X Music icons for the price of 1.

Corey Koehler
Corey Koehler

future of work

+3

The Audience Analysis Strategy That Makes Your Message Stick

Sep 7, 2025

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6 min read

The Audience Analysis Strategy That Makes Your Message Stick

This week’s mixtape: cultural codes, audience analysis, flipping pain points, Dale Carnegie wisdom, Reddit rants, and The Eye Of The Tiger.

Corey Koehler
Corey Koehler

future of work

+3

AI-Proof Skills Every Gen Xer Should Double Down On

Aug 31, 2025

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7 min read

AI-Proof Skills Every Gen Xer Should Double Down On

This week’s mixtape: AI-proof skills, spotting B.S., a new affiliate play, a creativity unlocker, and Stone Temple Pilots on repeat

Corey Koehler
Corey Koehler

marketing

Why I’m Loving Riverside.fm These Days (Review)

Aug 26, 2025

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4 min read

Why I’m Loving Riverside.fm These Days (Review)

My honest take on Riverside.fm—what works, what doesn’t, and why I’m sticking with it.

Corey Koehler
Corey Koehler

life lessons

+3

How I Broke Out Of The Wage Mindset (To Think Like An Entrepreneur)

Aug 17, 2025

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8 min read

How I Broke Out Of The Wage Mindset (To Think Like An Entrepreneur)

This week’s mixtape: the mindset shift from hourly worker to entrepreneur, building assets, showing up daily, and some Pat Benatar to get you fired up.

Corey Koehler
Corey Koehler

future of work

+4

How to Build a Content Repurposing System And Bring Old Skills Back Into Play

Aug 10, 2025

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8 min read

How to Build a Content Repurposing System And Bring Old Skills Back Into Play

This week’s mixtape: your compounding content system, why old skills still matter, using your strengths, and some good old fashioned 80s road trippin' music.

Corey Koehler
Corey Koehler

build log

+3

The Business You Never Built, and the Stories You Forgot to Tell

Aug 3, 2025

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7 min read

The Business You Never Built, and the Stories You Forgot to Tell

This week’s mixtape: overlooked assets, LinkedIn leverage, missed momentum, a one-way door and a Van Halen combo platter

Corey Koehler
Corey Koehler

future of work

+3

A New Gen X Retirement Plan: Your Personal Brand Flywheel

Jul 20, 2025

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8 min read

A New Gen X Retirement Plan: Your Personal Brand Flywheel

This week’s mixtape: a new 401K, content compounding, attention ownership, offensive retirement portfolio and some Ozzy

Corey Koehler
Corey Koehler

future of work

+2

How to Attract Luck and Work You Love, Without Changing Who You Are

Jul 13, 2025

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7 min read

How to Attract Luck and Work You Love, Without Changing Who You Are

This week’s mixtape: individuality, meaningful work, creative breadcrumbs, and Jason Isbell

Corey Koehler
Corey Koehler

future of work

+3

Audience Building To Freedom And The Day I Got Escorted Out

Jul 6, 2025

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6 min read

Audience Building To Freedom And The Day I Got Escorted Out

This week’s mixtape: cubicle to camper, audience building, hidden leverage, and an overlooked Alanis Morissette line.

Corey Koehler
Corey Koehler

future of work

+2

Why Your Voice Beats AI: UGC, Branding, and the DIY Mindset

Jun 29, 2025

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9 min read

Why Your Voice Beats AI: UGC, Branding, and the DIY Mindset

This week’s mixtape: creator leverage, Gen X cringe-free self-promotion, brand identity, and a DIY White Zombie shirt.

Corey Koehler
Corey Koehler

future of work

+4

Leaning Into What's Next: AI First, Podcasts, Video, and Acoustic Gin Blossoms

Jun 22, 2025

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10 min read

Leaning Into What's Next: AI First, Podcasts, Video, and Acoustic Gin Blossoms

This week's mixtape: How to lean into AI for human impact, seizing podcast and video opportunities and and a mellower '90s favorite

Corey Koehler
Corey Koehler

future of work

+3

The AI-Resistant Mindset, Why You Need a Perry And Some John Waite

Jun 15, 2025

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10 min read

The AI-Resistant Mindset, Why You Need a Perry And Some John Waite

This weeks mixtape: AI resistance, proactive thinking, smart mentors and a new twist on Missing You

Corey Koehler
Corey Koehler

life lessons

+3

Future of Work for Gen X, Entrepreneurial Survival and AI Prompting Techniques

Jun 8, 2025

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8 min read

Future of Work for Gen X, Entrepreneurial Survival and AI Prompting Techniques

This week’s mixtape: Gen X job security, Pickaxe.ai experiments, Alice in Chains and the art of better prompting.

Corey Koehler
Corey Koehler

future of work

+3

Future of White Collar Work, AI Swarms, and John Stamos Playing Papa Roach

May 25, 2025

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6 min read

Future of White Collar Work, AI Swarms, and John Stamos Playing Papa Roach

This week’s mixtape: AI wake-up calls, entrepreneurial mindsets, and Full House uncle goes Nu Metal.

Corey Koehler
Corey Koehler

future of work

+2

AI Tools, Tangents and A Resource Worth Sharing

May 18, 2025

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6 min read

AI Tools, Tangents and A Resource Worth Sharing

Some AI tools to try, a community to join, and a reminder not to sleep on human connection.

Corey Koehler
Corey Koehler

newsletters

+1

Beehiiv vs Substack: Which Newsletter Platform Is Right for You in 2025?

May 15, 2025

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7 min read

Beehiiv vs Substack: Which Newsletter Platform Is Right for You in 2025?

See Which Newsletter Platform Helps You Grow Faster, Earn More, and Own Your Audience

Corey Koehler
Corey Koehler

future of work

+3

Why Newsletters Are a Smart New Retirement Plan for Gen X

May 7, 2025

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5 min read

Why Newsletters Are a Smart New Retirement Plan for Gen X

Alternative Retirement Strategies for Gen X: Why Newsletters Deserve a Spot

Corey Koehler
Corey Koehler

newsletters

+2

How to Monetize a Newsletter: 2025 Gen X Creators Income Guide

May 5, 2025

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6 min read

How to Monetize a Newsletter: 2025 Gen X Creators Income Guide

7 proven email‐monetization tips—sponsorships, paid tiers, affiliates, and more—to turn subscriber lists into reliable income.

Corey Koehler
Corey Koehler

future of work

+1

What Is a Solopreneur? (And Why It’s Perfect for Gen Xers Like Us)

Apr 21, 2025

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6 min read

What Is a Solopreneur? (And Why It’s Perfect for Gen Xers Like Us)

Short answer? It’s you—just more in control. Long answer? Let’s break it down.

Corey Koehler
Corey Koehler

future of work

+2

How One AI Prompt Changed My Business Direction

Apr 20, 2025

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8 min read

How One AI Prompt Changed My Business Direction

The brutally honest coaching session I didn’t expect—from ChatGPT (and why it’s perfect for us solo entrepreneurs over 50).

Corey Koehler
Corey Koehler

newsletters

+1

LinkedIn Newsletter vs Email Newsletter: The Best Choice for Long-Term Growth in 2025

Apr 7, 2025

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4 min read

LinkedIn Newsletter vs Email Newsletter: The Best Choice for Long-Term Growth in 2025

We compare LinkedIn newsletters vs email newsletters for creators, consultants, and career changers. Discover which builds more trust, reach, and income.

Corey Koehler
Corey Koehler

life lessons

+4

AI and Gen X: How to Combine Your Current Skills with Artificial Intelligence

Mar 30, 2025

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7 min read

AI and Gen X: How to Combine Your Current Skills with Artificial Intelligence

Use your existing skills, stay relevant after 50, and build a new path with AI (and some Bon Jovi)

Corey Koehler
Corey Koehler

future of work

+3

Freelance on Upwork After 50: Earn Extra Income Without Quitting Your Job

Mar 9, 2025

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10 min read

Freelance on Upwork After 50: Earn Extra Income Without Quitting Your Job

Low Risk Way of Starting A Business At 50+ by Turning Decades of Experience into a Steady Side Income

Corey Koehler
Corey Koehler
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Redefining Retirement

Too young to retire? Too old for the Rat Race? Let's work on that. Join Gen X solopreneurs, creators, and side-hustlers getting the weekly mixtape of AI info, self-marketing, and motivation to stay relevant, make some cash, and create a lifestyle you won’t want to retire from.

© 2025 Redefining Retirement | Corey Koehler Media, LLC.

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