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The Audience Analysis Strategy That Makes Your Message Stick
1 hour ago

The Audience Analysis Strategy That Makes Your Message Stick

This week’s mixtape: cultural codes, audience analysis, flipping pain points, Dale Carnegie wisdom, Reddit rants, and The Eye Of The Tiger.

Corey Koehler
Corey Koehler
future of workfuture of work
+3+3
AI-Proof Skills Every Gen Xer Should Double Down On
Aug 31, 2025

AI-Proof Skills Every Gen Xer Should Double Down On

This week’s mixtape: AI-proof skills, spotting B.S., a new affiliate play, a creativity unlocker, and Stone Temple Pilots on repeat

Corey Koehler
Corey Koehler
marketingmarketing
Why I’m Loving Riverside.fm These Days (Review)
Aug 26, 2025

Why I’m Loving Riverside.fm These Days (Review)

My honest take on Riverside.fm—what works, what doesn’t, and why I’m sticking with it.

Corey Koehler
Corey Koehler
life lessonslife lessons
+3+3
How I Broke Out Of The Wage Mindset (To Think Like An Entrepreneur)
Aug 17, 2025

How I Broke Out Of The Wage Mindset (To Think Like An Entrepreneur)

This week’s mixtape: the mindset shift from hourly worker to entrepreneur, building assets, showing up daily, and some Pat Benatar to get you fired up.

Corey Koehler
Corey Koehler
future of workfuture of work
+4+4
How to Build a Content Repurposing System And Bring Old Skills Back Into Play
Aug 10, 2025

How to Build a Content Repurposing System And Bring Old Skills Back Into Play

This week’s mixtape: your compounding content system, why old skills still matter, using your strengths, and some good old fashioned 80s road trippin' music.

Corey Koehler
Corey Koehler
build logbuild log
+3+3
The Business You Never Built, and the Stories You Forgot to Tell
Aug 03, 2025

The Business You Never Built, and the Stories You Forgot to Tell

This week’s mixtape: overlooked assets, LinkedIn leverage, missed momentum, a one-way door and a Van Halen combo platter

Corey Koehler
Corey Koehler
future of workfuture of work
+3+3
A New Gen X Retirement Plan: Your Personal Brand Flywheel
Jul 20, 2025

A New Gen X Retirement Plan: Your Personal Brand Flywheel

This week’s mixtape: a new 401K, content compounding, attention ownership, offensive retirement portfolio and some Ozzy

Corey Koehler
Corey Koehler
future of workfuture of work
+2+2
How to Attract Luck and Work You Love, Without Changing Who You Are
Jul 13, 2025

How to Attract Luck and Work You Love, Without Changing Who You Are

This week’s mixtape: individuality, meaningful work, creative breadcrumbs, and Jason Isbell

Corey Koehler
Corey Koehler
future of workfuture of work
+3+3
Audience Building To Freedom And The Day I Got Escorted Out
Jul 06, 2025

Audience Building To Freedom And The Day I Got Escorted Out

This week’s mixtape: cubicle to camper, audience building, hidden leverage, and an overlooked Alanis Morissette line.

Corey Koehler
Corey Koehler
future of workfuture of work
+2+2
Why Your Voice Beats AI: UGC, Branding, and the DIY Mindset
Jun 29, 2025

Why Your Voice Beats AI: UGC, Branding, and the DIY Mindset

This week’s mixtape: creator leverage, Gen X cringe-free self-promotion, brand identity, and a DIY White Zombie shirt.

Corey Koehler
Corey Koehler
future of workfuture of work
+4+4
Leaning Into What's Next: AI First, Podcasts, Video, and Acoustic Gin Blossoms
Jun 22, 2025

Leaning Into What's Next: AI First, Podcasts, Video, and Acoustic Gin Blossoms

This week's mixtape: How to lean into AI for human impact, seizing podcast and video opportunities and and a mellower '90s favorite

Corey Koehler
Corey Koehler
future of workfuture of work
+3+3
The AI-Resistant Mindset, Why You Need a Perry And Some John Waite
Jun 15, 2025

The AI-Resistant Mindset, Why You Need a Perry And Some John Waite

This weeks mixtape: AI resistance, proactive thinking, smart mentors and a new twist on Missing You

Corey Koehler
Corey Koehler
Too young to retire? Too old for the Rat Race? Let's work on that. Join Gen X solopreneurs, creators, and side-hustlers getting the weekly mixtape of AI info, self-marketing, and motivation to stay relevant, make some cash, and create a lifestyle you won’t want to retire from.

Redefining Retirement

Too young to retire? Too old for the Rat Race? Let's work on that. Join Gen X solopreneurs, creators, and side-hustlers getting the weekly mixtape of AI info, self-marketing, and motivation to stay relevant, make some cash, and create a lifestyle you won’t want to retire from.

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